The local football club AaB (Aalborg BK) will participate in the EASM Conference and the Master Student Seminar. The organisers of the Master Student Seminar will use AaB for the Club Management case at the Master Student Management Game.
This case represents the market of Danish football clubs and how one of the most influential clubs can face the characteristics, trends and issues related to being a part of this particular market.
Read more about the case here