'Sport between business and civil society' is the overall theme of the 20th EASM Conference in Aalborg, Denmark on 18-21 September 2012. It is the first time ever that the European Association for Sport Management is holding its annual conference in Denmark, and the rapidly growing sport management environment of the country is looking forward to sharing inspiration, knowledge and research with delegates from all over the world. Academics, professionals and sports leaders will meet in one of Denmark’s most attractive and lively cities to share the best and latest in the field of sport management.
Research and education in sport management are undergoing a rapid development where the traditional voluntary sports sector is increasingly challenged by commercial operators and new patterns in sports participation, consumer behaviour and media habits. Denmark is the place to be to discuss the most important issues and exchange research and knowledge about sport management in September 2012.
The Sport Management department at the University College of Northern Denmark (UCN) and the co-hosts from the Danish Institute for Sports Studies/Play the Game are proud to host the 20th EASM Conference. Welcome to Aalborg and Denmark on 18-21 September 2012.