Questions about the programme? Please contact

Lars Olsen

Student Advisor 

Lars Olsen


Phone: + 45 72 69 13 95





Questions about admission? Please contact

Carina Mortensen, UCN

International Consultant

Carina Mortensen

+45 72 69 13 51






Programme address

UCN - University College of Northern Denmark

Hobrovej 85

9000 Aalborg




Phone: + 45 72 69 10 00

Sport Management


Study on the Sport Management programme at UCN in Denmark 



Do you want to take part in the coordination and delivery of sport and leisure events? Are you a natural leader and manager? Are you looking for an opportunity to engage a wide variety of stakeholders?

Do you want to play in a league where it’s all about creating the right team, dribbling past economic pitfalls and opposition and leaving your own visible mark? And do you want to make it your way of living?

The Bachelor Degree programme in Sport Management gives you the chance to combine your passion for sports and events with in-depth understanding of business mechanisms in the sport, event and leisure sector.


The programme in brief

The Bachelor Degree in Sport Management is a 1.5 year full-time study programme which is a top-up programme for students who hold an AP Degree in Marketing Management, Service, Hospitality & Tourism Management and Financial Management.

The programme also applies to people with a relevant background or interest in the business. You can learn more about the admission requirements here.


This programme will give you thorough knowledge and competencies through a solid foundation of theory and practise providing you with ample opportunity for interesting jobs after you complete your education. 


The primary competencies are:

  • Market and business-related competencies

  • Organisational/management competencies

  • Creative and innovative competencies

Programme contents

  • Sport Industry and its Context

  • Sport Marketing - Consumer Behaviour

  • Sponsorships and Fundraising

  • Sport Management (Strategy, Organisation and Management Theories)

  • Sport Economics (Sport as a Product, Sport Finance)

  • Methodology and Research in Sports

  • Sport Law, Sport Contracts and Risk Management

Our programme focuses on preparing students for a dynamic role within sport and event management worldwide.


Job opportunities  






Last updated 30-03-2016 by Karen Marie Boller
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