Modules and ECTS

- E-concept Development 

Structure of the course

Subjects and modules are interwoven so that the students learn to apply all their skills and competences on a complex set of problems and not only on isolated single subject problems. 

Incoming students therefore have to follow all activities of a semester, meaning they have to follow all 30 ECTS of one semester - students cannot be exempt from single subjects or mix subjects from different courses and different semesters.  

The programme equals a total of 90 ECTS credits.

E-concept development and e-project management

Type: Compulsory
Workload: 20 ECTS
Examination: Oral

Purpose: The purpose is to give the student tools to manage e-concepts theoretically and practically. The student should be able to develop concepts that combine different subject fields such as e-commerce, digital advertising, design, communication, marketing and business understanding.
 

Subjects:

• Development tendencies in international e-commerce, e-marketing, advertising and design, communication and technology 
• Experience economy in business and concept development of digital communication, including e-commerce 
• Analysis of trades, analysis of international and local regional development and needs for e-concept development 
• Media convergence 
• Digital genres (e-commerce, social media, e-learning, games, viral films, blogs, campaign sites, podcasts etc.) 
• Intercultural advertising and design history in relation to digital communication 
• Sustainability (CSR) 
• User driven innovation 
• Project management and work in virtual teams and large project groups 
• Development of requirements specifications, price determination, sales and negotiation process of e-commerce solutions and other kinds of digital communication 
• Intercultural negotiation and pitching 
• Intercultural communication 
• Conflict management

E-design

Type: Elective
Workload: 15 ECTS
Examination: Oral

• To give students skills in the selection of cross-media, digital design development for e-commerce and other forms of digital communication and specialise their competencies in designing for single purposes 
• To give students competencies in creative design and concept development in interdisciplinary teams 
• To give students a competency in strategic design concept development in relation to international market demands and branding 
• To give students skills in including the importance of intercultural relations when developing digital aesthetics, design and identity 
• To give students competencies in designing for at least two platforms (e.g. mobile phones, interactive ads, the internet etc.)

E-communication

Type: Elective
Workload: 10 ECTS
Examination: Oral

• Cross-media digital communication planning and strategies, international markets, media convergence and ubiquitous computing 
• Information architectures and the importance and effect of the design to sales and user experience 
• Language and text in e-commerce solutions and digital communication 
• Digital script writing and forms of narration (e.g. storytelling) 
• Manuscript and storyboard types 
• Digital genres and forms of communication (interactive ads in cities, social media, e-learning, games, viral films, blogs, campaigns sites, podcasts etc.)

E-media production

Type: Elective
Workload: 5 ECTS
Examination: Oral

• Tools and programming languages that support the elective subjects of E-communication and E-design