Contact Programme Director and Student Advisor

 

Programme Director Ingelise Krarup Andersen

 

 

Programme Director and Student Advisor

Ingelise Krarup Andersen

E-mail: ikan@ucn.dk  

Phone: + 45 72 69 15 40

 

 

 

Challenges on the programme

Student Janus Koefoed - E-concept Development


Janus Koefoed, UCN“These things have challenged me: a normal day of lec-tures starts at 8:30 and ends at 15:30. After that, there are one to two hours of writing projects per day plus two hours of studying/reading for the lectures next day – and we have lectures nearly every day. My class consists of ambitious, smart fellow students which helps keeping me on my toes all the time”.
 

 

 

 

 

 

 

 

 

 

 

Jobs, higher and further education

- E-concept Development

 

 

As a graduate you will be able to handle many different kinds of jobs. Here are a few examples:

 

E-shop manager, e-commerce

  • Taking part in strategic concept development of e-shops and e-commerce solutions 
  • Maintaining of e-shops on a daily basis 
  • Optimising buying and customer experiences 
  • Analysing user behaviour (web analytics) 
  • Implementing new products and offers 
  • Marketing e-shops 
  • Contributing conceptual solutions for further development 
  • Co-ordinating and acting as project manager of new initiatives

Retail c-shop manager, e-commerce

  • Taking part in strategic concept development of e-shops and e-commerce solutions 
  • Maintaining of e-shops on a daily basis
  • Optimising buying and customer experiences 
  • Analysing user behaviour (web analytics) 
  • Implementing new products and offers 
  • Marketing e-shops 
  • Contributing conceptual solutions for further development 
  • Co-ordinating and acting as project manager of new initiatives

 

Concept developer within digital media; advert, design or web bureau; the communication/marketing function of a large company or organisation

  • Co-ordinating and managing projects concerning the development of new concepts for digital communication 
  • Maintaining and handling contact and communication with internal and external clients 
  • Performing cold calling and additional sales 
  • Partaking in interdisciplinary concept development of digital communications solutions 
  • Estimating time consumption and evaluate resource needs in development processes 
  • Developing and facilitating workshops – Perform design and communication tasks 
  • Carrying out usability testing

Project manager, development and further development of digital communications solutions

  • Developing concepts of digital communication 
  • Managing/co-ordinating projects especially regarding e-commerce and digital advertising 
  • Taking initiatives and acting as contact person in connection with new initiatives 
  • Preparing specification requirements 
  • Preparing project descriptions and plans 
  • Partaking in interdisciplinary concept development of digital communications solutions 
  • Co-ordinating budgets and processes involving making offers to clients 
  • Selling digital communications and commercial solutions 
  • Being responsible for deliveries and quality 
  • Acting as the link between project groups and internal/external stakeholders

 

Cross-media designer, art director

  • Developing cross-media, digital communication concepts 
  • Preparing, planning and developing product presentations within e-commerce among others 
  • Graphic designing of user interfaces for e.g. the internet, mobile phones, interactive ads 
  • Creating and implementing e.g. web TV, animation, 3D, audio 
  • Partaking in interdisciplinary development of digital communications solutions, especially e-commerce

Web designer, art director (as cross-media designer, but more oriented towards the internet)

  • Developing web communication concepts while taking interdisciplinarity into consideration Presenting and pitching concepts for internal and external clients 
  • Preparing and planning user experience and navigation design 
  • Preparing, planning and developing product presentations within e-commerce etc. 
  • Partaking in interdisciplinary development of digital communications solutions, especially e-commerce

 

E-marketing

  • Developing digital marketing plans and strategies 
  • Preparing digital campaigns and media planning 
  • Measuring the effect of digital campaigns / marketing activities (web analytics) 
  • Developing campaigns in general 
  • Optimising search engines, marketing through social media, web editor tasks 
  • Developing digital sales material 
  • Co-ordinating outsourcing to bureaus

Entrepreneur, e.g. e-commerce, digital communications agency, freelancer

  • Starting your own e-commerce business 
  • Developing an idea, a concepts and a business plan 
  • Developing interdisciplinary networks for insourcing and outsourcing of task solving 
  • Planning, preparing and conducting industry analysis to form the basis of profiling and sales 
  • Task solving in professional (including digital, virtual) networks 

 

Higher and further education

If you want to add another facet to the knowledge you have already achieved, you can pursue a master’s degree at university.

 

Last updated 14-03-2012 by Karen Marie Boller
University College of Northern Denmark   |   Aalborg   |   Hjørring   |  Thisted  |  Phone (+45) 72 69 00 00  |  ucn@ucn.dk   |   UCN on Facebook  |   RSSRSS