About the programme

- Marketing Management 

Programme structure

The first 3 semesters take place at UCN - University College of Northern Denmark in Denmark, and consist of compulsory and elective subjects. On the programme’s 4th semester you can go for either an internship at a company of your choice in Denmark or abroad, or you can select a study period.

 

Lastly, a final project is to be written in order to complete the programme. This is to be made in close collaboration with a specific company, and could be the same company where you did your internship during the specialization period.

  

On the Marketing Management programme at UCN - University College of Northern Den-mark instruction usually takes place between 8:30 a.m. and 15:00 p.m. Instruction is divided into modules that last half a day or a whole day. For instance a module could be about competitor analysis in the subject “International Marketing” or it could be a lecture, a group assignment, field analysis etc.

Some modules will be interdisciplinary where students from different study programmes work together on a specific subject e.g. international distribution possibilities for export companies.

 

Between tuition days there are so-called study days where students can study/read or solve assignments in study groups. UCN - University College of Northern Denmark students can receive help from lecturers for solving assignments.

 

A typical week on the first semester:  

	Monday	Tuesday	Wednesday	Thursday	Friday
8:30 - 11:30	International marketing	Business law	Company analysis	Statistics	Organisation
12:00 - 15:00	Study day	Micro economics	Study day	Communication	Study day

 

Interdisciplinary activities connect subjects

At UCN - University College of Northern Denmark students and lecturers are closely connected. That is why we usually teach small classes or groups and everyone receives individual guidance.

 

We use different methods for instruction such as whole-class teaching, cases, project work, field work and individual assignments. There will be interdisciplinary activities on a regular basis to strengthen coherence within and between subjects.

 

Interdisciplinary events can be study trips, business simulation games, theme days and IT courses. They could also include a visit from a Californian professor, giving a lecture on cultural differences, an export officer from Slovakia telling us about the Eastern European market or a financial advisor sharing his knowledge on Denmark’s future financial development.

The Marketing Management programme offers varied and interesting everyday life. 

 

Compulsory subjects and electives

On the Marketing Management programme tuition is planned according to themes to give you the feeling of coherence between disciplines. Your final written assignment is the climax and you may even go abroad too. 

 

Compulsory subjects	Electives
International marketing and sales	Managerial economics
Economics	Entrepreneurship
Communication	Logistics
Organisation	Market communication
Management	Languages
Law	Statistics

 

Experience economy and events

Experience economy and events are covered by the marketing subject. We focus on different aspects of the commercialization of experiences including how to market experiences, communication and IT application.

 

Event planning contains, among other things, theory on the execution and evaluation of events. Different companies and trades within the experience economy will be used as examples and cases in class.

Key terms of experience economy:

• Experience trades and companies 
• Co-operation between culture and business 
• Developing cities and regions 
• Experience economy exports and internationalisation
• Experience-based communication 
• Storytelling 
• Consumer trends
• IT and experiences, especially games and web pages 
• Idea and concept development, creative labs 
• Event management

Study trip – there is room for social life too

Every year we go on a study trip to a foreign market to visit different companies and universities. The purpose is to get a first-hand impression of the market possibilities and to build a social relationship outside the class room.