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Every-day action When I choose to challenge myself and act on daily tasks I develop myself and our business. Read Louise’s story |

Troels Vest Jensen keeps his feet on the ground. In spite of this, however, he is not afraid to turn the world upside down and look at it from angles that are completely different from what is required and mastered by most other people.
His status as a partner in his own advertising agency gives him optimum conditions for turning knowledge into creative ideas. He is a trained marketing manager and is not afraid to let creativity loose.
Concurrently with their studies at UCN - University College of Northern Denmark Troels and a fellow student founded the ”Ultimate Web” advertising agency. Today it offers everything within advertising and marketing solutions. Troels has always been interested in running a business. He has business experience from several marketing jobs and that is why he felt it natural to follow that path.
Besides starting his own business Troels also wanted something to fall back on: ‘Marketing Management is a short educational programme and it covers my interests well. My two electives, sales and e-commerce, combined well with my interest in and previous experience within marketing.”
Being responsible for sales and marketing, Troels works on tasks concerning sales and generating ideas in co-operation with individual clients. His primary goals are delivering creative solutions to specific problems, making everyday life easier or (re)vitalising companies and businesses. These tasks may be creative campaigns as well as small cases.
When creativity is put first you never know where you end up. That is why two days are never the same. You could hardly call it everyday life because every day is a completely new one:
“What I really like about my job is that everyday life varies very much. We are constantly in touch with new and different clients. It is great to work on marketing one of the largest markets in Northern Europe one day and e.g. a newly established carpenter’s business the next .”
Troels definitely has the job of his dreams. “With this advertising agency my partner and I have created a wealth of opportunities and challenges within the area of our greatest interest. In many ways all opportunities are open to us and that’s what makes the job so exciting.”