Contact Programme Director

Programme Director Per Justesen

Programme Director

Per Justesen

Phone: +45 72 69 13 80
Email: pju@ucn.dk

 

 

 

 

Student story

Rodrigo Pacheco Carrillo

"One of my professional goals in the near future is to go back home and help develop sports in Perú. For me it is an honour to be studying in Denmark as it is one of the best contries in the world in the terms of sport's organizations and UCN is giving me the first tool to understand and put in practice those methods. I appreciate very much the work and effort of our UCN's lectures as they are the ones helping us to build up our future professional career".

Ready, set, GO!

 

Programme address

 

 

 

Sport Management

 

 

 

About this study programme, one of the most influential persons of the Danish sport industry states:

 

"Sport appeals to many people in our population and with this new education we can create synergy between the interest in sports and a healthy business approach based on relevant tools for analysing and solving issues related to the trade. Thus, this education will be an advantage in an industry where it is more important now than ever before that we are com-petent in market and service oriented areas to keep a strong position in times of increased competition".

Flemming Østergaard
Former CEO of FC Copenhagen and chairman of Parken Sport & Entertainment

 

Do you want to take part in the coordination and delivery of sport and leisure events? Are you a natural leader and manager? Are you looking for an opportunity to engage a wide variety of stakeholders?

Do you want to play in a league where it’s all about creating the right team, dribbling past economic pitfalls and opposition and leaving your own visible mark? And do you want to make it your way of living?

The Bachelor Degree programme in Sport Management gives you the chance to combine your passion for sports and events with in-depth understanding of business mechanisms in the sport, event and leisure sector.

 

The programme in brief

The Bachelor Degree in Sport Management is a 1.5 year full-time study programme which is a top-up programme for students who hold an AP Degree in Marketing Management, Service, Hospi-tality & Tourism Management and Financial Management.

The programme also applies to people with a relevant background or interest in the business. You can learn more about the admission requirements here.

 

This programme will give you thorough knowledge and competencies through a solid foundation of theory and practise providing you with ample opportunity for interesting jobs after you complete your education. 

 

The primary competencies are:
  • Market and business-related competencies

  • Organisational/management competencies

  • Creative and innovative competencies

Programme contents

  • Sport Industry and its Context

  • Sport Marketing - Consumer Behaviour

  • Sponsorships and Fundraising

  • Sport Management (Strategy, Organisation and Management Theories)

  • Sport Economics (Sport as a Product, Sport Finance)

  • Methodology and Research in Sports

  • Sport Law, Sport Contracts and Risk Management


Our programme focuses on preparing students for a dynamic role within sport and event management worldwide.

 

Job opportunities 

 

Last updated 23-03-2012 by Karen Marie Boller
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