Bachelor of International Sales and Marketing Management

The programme is a 1.5 year top-up based on the 2-year Marketing Management programme or other short cycle programmes (Financial Management, Hospitality & Tourism Management).

The BA will prepare you for the integrated activity of sales and marketing from an international perspective.

Job opportunities

• International Sales Representative
• Executive Sales Supporter
• Key Account Manager
• Sales Planner
• Sales Manager
• Sales and Marketing Coordinator

Study contents

Core subjects:

• Marketing
• Supply Chain Management
• Management andOrganization
• Business Law
• Finance and Economics (Subjects are taught in the context of two overall themes.)
• Due Diligence of Sales
• Business Development in an International Perspective. Themes are sub-divided into topics i.e.:
• The customer as the focal point
• Business, industry and competitors
• Innovation
• Development of the sales and the business platform
• Implementation of the sales plan
• Follow-up and retention of customers
• Methodology

Programme Structure

Semesters 1 and 2
Lectures, project work, tutorials, case-studies, mandatory assignments, in a thematic structure
 

Semester 3

• Internship in Denmark or abroad
• Final Bachelor project

Facts