Bachelor of Sport Management

Do you want to take part in the coordination and delivery of sport and leisure events? Are you a natural leader and manager? Are you looking for an opportunity to engage a wide variety of stakeholders?

A Bachelor of Sport Management is a business-oriented study programme at the undergraduate level, which accounts for a total duration of 3.5 years (or 7 semesters). The degree programme in Sport Management is also offered as a 1.5-year extension (top-up) of the  Academy Profession (AP) Degree in Hospitality & Tourism Management, Marketing Management or Financial Management. Our programme focuses on preparing students for a dynamic role within sport and event management worldwide.

Job Opportunities

• Sport Consultant

• Sport Executive

• Key Account Manager

• Sport Development Planner

• Club Manager

• Sport Marketing Coordinator

• Event Coordinator

Study Contents

• Sport Industry and its Context

• Sport Marketing - Consumer Behaviour

• Sponsorships and Fundraising

• Sport Management (Strategy, Organisation and Management Theories)

• Sport Economics (Sport as a Product, Sport Finance)

• Methodology and Research in Sports

• Sport Law, Sport Contracts and Risk Management

Rodrigo Pacheco Carrillo "One of my professional goals in the near future is to go back home and help develop sports in Perú. For me it is an honour to be studying in Denmark as it is one of the best contries in the world in the terms of sport´s organizations and UCN is giving me the first tool to understand and put in practice those methods. I appreciate very much the work and effort of our UCN´s lectures as they are the ones helping us to build up our future professional career".

Programme Structure
 

Semester 5: Professional sport enterprises
5 ECTS Sport Industry

5 ECTS Research Methods in Sport Studies

10 ECTS Sport Marketing

6 ECTS Sport Management

2 ECTS Thematic studies
 

Semester 6: Events/Mass sport

7 ECTS Sport Law

5 ECTS Sport Marketing

9 ECTS Sport Management

10 ECTS Sport Economics

1 ECTS Thematic Studies

Semester 7

10 ECTS Work placement

20 ECTS Final Thesis

Teaching and Learning Methods

Lectures, project work, tutorials, case-studies, mandatory assignments in a thematic structure

Facts