Andy Dallin will give a keynote speech at the EASM Conference about Sport Marketing and will focus on experiential marketing in the sports business
Andy Dallin, Professor from the University of San Francisco - Event Production/Operations – focuses on how each match is a “show” and how the accompanying elements can enhance or detract from the fan experience. Additionally, he focuses on the “door way to door way” event rather than simply the 2+ hours at the venue.
Mr. Dallin brings 20 years’ of experience in the sports business and corporate consulting fields. He has managed projects at all levels of sports and entertainment, including major (NBA Memphis Grizzlies), minor (AAA baseball Sacramento River Cats), and amateur (NCAA Pete Newell Challenge) levels. Additionally, his corporate consulting work has provided him with the opportunity to support sponsorship initiatives at the American Automobile Association, PeopleSoft, Jelly Belly, the San Francisco Chronicle and BlueShield of California. As a former Director of Sales and Marketing for both major and minor league teams, he brings a unique, hands-on perspective to client work.